I'm happy to see it up on the Pre-order list. It gives you something physical to look at while you wait. Also sometimes these can be updated before a lot of the game sites know whats going to happen. Maybe not with an SE title but there have been plenty of titles that no one knew about or had no release date that showed up on Amazon with accoutre information before anyone else reported it.
I for one check the Amazon site weekly for an update on the CE.