Lol the reality is that if a game is not p2p, it is freemium or f2p with cash shop (which generally turns into p2w).
I disagree with this comment and now more than ever it's actually been trending the opposite way. Devs have discovered that people will pay for vanity items and that many of the same people are flat out against P2W. It's completely within the realm of possibility that developers can create content to unlock in a cash shop that does nothing more than enhance customization options and still generate enough cash flow to have frequent free content upgrades. As a matter of fact, I'd be willing to wager that this is probably a more lucrative business model; especially if you have a creative team working to make the paid content popular.
I can't agree more. MMO's that are free to play with a cash shop do tend to make more money just because people don't realize how much money they are spending. It's only $2. It's only $4. It all adds up in the end. I had this opinion a couple days ago in electromagnets last thread on the same subject and I got karma bombed. Hopefully you fare better than I did.