Almost every mmo that has launched in the last few years has done worse than older titles. The strange part is that although seem to do worse they cost a lot more to create, cost more on customer service and vastly more to run (in terms of needing large amounts of highly paid developers to constantly put out new content) .
The subscription fee for these games hasn't changed for 10 years or so, 12.99 subscription fee worked in the past because the games had rather large numbers of players that stuck with them for years, cost less to make and demands for new content was nowhere near demands of today, that isn't the case anymore. Since games like FFXIV v2 aren't going to attract large amounts of players and cost so much money to create and maintain is it time to simply increase the fees?
Would you be willing to pay more subscription fee for newer titles, say £25 a month? This isn't a case of "I'd pay £25 if they did more" this is that they are already doing vastly more than they used to when the £12.99 price point was worked out and that if they continue with this they simply won't make any money. If these companies continue to fail and continue to not make money on these games they will either start stripping the budgets or they will stop releasing them, it will go back to how mmos used to be..cheaply made games that looked like crap.
If you wouldn't be prepared for this do you think it's simply the time to stop expecting so much from such a small monthly fee and not freak out when companies add cash shops to sub based games to try make up the difference between low sub fees and high game costs?
I personally think they will need to add a cash shop to FFXIV v2 when it launches and I hope players won't freak out about it when they do.