But I'll repeat my point one more time - call it an encore:
Regardless of the developments in any other game, losing 23% of your players base in three months is not good.
I think Mr. McfNasty is not entirely wrong using relative standards. If I get a good grade when everybody else gets an even better one, I feel bad. When I get a moderate grade while the rest of the class fails completely, I am pretty convinced the test was unreasonable - and I am pretty damn good. Likewise, when the majority of MMOs loses 50% of their playerbase within a week`s time, and mine retains 75% for half a year, I did something right. It`s pretty natural that not all of those who bought the game to try it or who received it as a christmas present will continue to pay for it after the free trials.
The standard you have to use in that context is the relative one, not the absolute one. If your MMO retains considerably more players than the majority of other MMOs on the market, you`re not doing half bad. Of course we would like to see "solid growth". But SW is a front-loaded product; high initial frequency of commercials, closely tied to a major franchise (Star Wars) etc. All of that will attract many initial players who may not really be interested in playing a good MMO per se, but just in trying out that advertised/franchise product. It`s unreasonable to assume the slow effects of word of mouth alone could counter the expectable initial drop-out quota... isn`t it?