With FR it's not so much that it's on an F2P business model, but that it breaks away from the MMO mold. I'm hoping it does well not only because I enjoy it, but because hopefully it will spawn more games like it.
The MMO market has been pretty stagnant. Everyone builds games based on the old MUD models, Dungeons and Dragons rules, or just strait up try to copy WoW. It'd be nice to see something truly original be successful.
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