I wrote this for my guild some of it is mine, some is from message boards across the net, and some is from The Herald!- and wanted to get feedback on it, as well as sharing it with folks who aren't as aware!
What is a guild banner/standard?
First, the terms banner and standard are interchangable. We'll use the term standard in this FAQ for easy reading!
The Standard window (in the guild interface menu) is where the Guild’s standard is displayed. Standards are granted as a guild reward and are two handed items that are usable by Standard Bearer’s on the battlefield to grant bonuses to the party. From this tab, Guild’s can view their Standard, Edit their Heraldry, set the Standard post, and modify Tactics for the Standard. The Heraldry Editor is accessed from this window,
The Edit Heraldry display allows guilds to choose a unique Heraldry configuration that is displayed on their Guild Standard. Heraldry reservation costs a fee and is granted as a guild reward, though the display of the Heraldry on the Standard is unlocked gradually through the guild rank progression. Heraldry customization options include a shape, base color, pattern, pattern color, emblem, and emblem color (there are 1-10 color variations per emblem).
The holder of a standard on the battlefield is called a standard bearer, the standard bearer cannot use his or her personal abilities, tactics or morale abilities as long as he or she is holding the standard. A guild can attach trophies to the standards, trophies that can be gained from the guild's victories and achievements. The standard works as a rallying point for the guild's characters. The standard has a morale bonus given to the players in a PBAoE around the standard.
The standard gives special abilities to the standard bearer, based on the rank of the guild, the first ability the standard bearer gets is the ability to plant the standard on the ground so he can fight alongside his allies. Other abilities include speed bonuses and the ability to swing the standard to knock-back the enemies. The standard also has tactics. The guild can choose different tactic builds for different occasions, there are up to three tactic slots for each standard. In RvR, a player can capture the enemy standard by capturing a planted banner. When a standard bearer is killed the standard he was carrying becomes planted at the point of his death. A guild can own up to three standards.
Tome unlocks and trophies are available for caputuring the banners of enemy guilds.
At the lowest level you get the "Recruit" banner (which automatically has the 25% run increase on it) and get one tactic slot. As the guild levels, more tactic slots will become available.
What is guild heraldry?
Heraldry is the emblem that we have chosen to visually represent your guild. Our heraldry can be placed upon cloaks, allowing us to proudly proclaim our guild affiliation. Heraldry is also displayed upon standards.
How do I get the heraldry on my cloak?
hm, no idea. Someone go look this up and get back to us!
What is a guild tactic?
http://herald.warhammeronline.com/warherald/NewsArticle.war?id=189
Guild tactics are the same as each players' tactic choices, but these are used and shared through the guild standards.
While the Standards themselves provide a morale generation bonus for the party, additional area-wide bonuses can be applied to Standards through the use of guild Tactics. Guild Tactics can be purchased using guild Tactic points, which are earned as the guild reaches new guild ranks. A guild must also unlock Tactic slots on its Standards to be able to slot its Tactics onto them, with up to three Tactic slots eventually becoming available (per Standard). This provides each Guild with a variety of ways to customize the bonuses on their Standards to best suit the needs and play styles of their Guild members.
What are Standard Bearers?
At level 5 we unlocked the option to have 2 standard bearers at a time. At level 15 we'll unlock two more. Here's a link to how this system will work.
How can I be a standard bearer? This bit is only for my guild - but it's a good way to GL's to see how to do it!
We are allowing all members of Vetern rank to assign and unassign themselves and others as standard bearers. Until guild level 18 we only have 2 bearers. Please see the following FAQ for information all about being a standard bearer!
If you have any other questions, please feel free to ask either here on these boards by posting or private message, or in game email, tells, or through out of game IM. Whichever makes you comfortable!
Edited, Oct 12th 2008 10:19am by tovin


