lolgaxe wrote:
TheBarrister wrote:
The cardinal rule of marketing after all is growing your most profitable customers,
Getting attention the wrong way is not beneficial to a company. Apathetic customers who pay for you product are better than angry customers, but happy cutomers are even better. I really do not agree that angry customers are likely to purchase products to justify their angry. Mine certainly are not.
The cardinal rule I cited is well established in marketing theory (a la Phillip Kotler, one of the leading minds in marketing). I have no idea where you got yours.