Or maybe it is what I think it is, that being people want to be entertained. They want "service" and they want it chop-chop. They want others to do the legwork, however big or small it is, and present them with an event where they pop in, listen to the "game plan", go have their fun, grab their shineys without the brain damage of putting it together and leave to await the next "entertainment opportunity".
I think it's just that it is mind-numbingly horrible starting a shout. So, yeah, props to people that do it (I have done a few myself)... but yeah the idea of logging into a game and spending 3 hours trying to get enough people to take on some of the higher tiers of something like, say, Walk of Echoes... ughghh. I just don't have the time for that. And it is stressful, and did I mention that it isn't fun? I do play video games to have fun.
And yeah. I don't actually want to lead a group if I haven't done the content, reading about it online just isn't the same (and I do read about battles before I participate in someone else's shout as well...)
Let's be honest, half the problem is needing to shout at all. It's a consequence of a very olde online game, but really it would be nice to have some fix for the sadface party search system that we have.
It would also be nice if things were scaled for smaller groups, generally speaking, as well as more PUG friendly (looking at you, meeble). We really have way too much 18-36 person stuff going on. Some of the lower tiers of WoE are ok for smaller groups but that content was so failboat it takes a lot of 'splaining to get randoms to do it.