Talking to my friends
Im sick of leveling for 2-5 levels, then having to spend a week farming or crafting or whatever to make the gil to afford new armor. So most of the time I buy 5 stacks of ingrediants to make insect paste and head down to Zerhrun Mines for some Moat Carp, sell the Carp and then use the gil to raise my cooking level (hit 30 last night) and talk to my LS the whole time. I dont really level anymore its boring now, FF11 is more social to me than anything else.