if you start in Bastok (hume town) you get a bastokan ring, which gives you bonuses to stats. If you start in San d'Oria (elvaan town), you'll be treated as a lesser being by most of the elvaan NPC's, but you can spend your conquest points on armor. If you start in Windurst (tarutaru town), you'll start in the coolest, most beautiful of the three starting towns, and you'll have the best newbie ground in the game.