I'm kind of on the fence about this. I intensely dislike how content that should be available to all players is now sold$. The fact that if you want a decent looking weapon (and now armor) you have to pay will always baffle me. I can spend weeks working to collect items in WoW for appearance sake alone without paying a penny over my sub cost. This to me is how a game should work.
On the other hand, I am so immune to this in EQ that I just can't work up the effort to care. I don't like station cash or the online marketing of cool stuff so I don't use it. If I was to continue to let it bother me, it would stand in the way of my enjoying the game. I just plug along in my 13 year old plate skin graphics and pointy spear that looks like a jousting lance and imagine in my mind that fancy good looking characters, weapons, and armors are for other game worlds.
The bottom line is, for me, EQ is not a game where you can work harder to look better - here I just work harder to be better.